During our 25+ years working in the automotive industry, we have watched so many smart, successful women walk into dealerships and feel intimidated and frustrated by the car buying process. These women are doctors, lawyers, bankers, busy mothers and entrepreneurs. They own homes, manage family finances and negotiate business deals. Yet they feel like they need to have a male counterpart with them to walk into a dealership.
To our amazement, market research proved that women pay about $500 - $1,000 more for the same car than men, and women are willing to pay $1,500 more to just avoid haggling.
We launched Women’s Automotive Solutions in 2004 to change the way women buy cars. We created a unique business model that allows women to get the best deal without the pain and frustration of haggling. The funny thing is - over half of our clients are men!