Kia is known for producing inexpensive cars with long warranties. That has been the basis of their success in the United States for 15 years. Producing exciting cars has not. Until now. Enter the 2010 Kia Soul, a fun, four-door boxy hatchback that is clearly designed to compete with the slightly larger Scion xB.

Taking a complete 180 from its traditional boring style, Kia makes the funky new Soul in wacky colors such as Java, Molten and Alien. Interiors are available in two-tone, houndstooth and even glow-in-the-dark upholstery. The interior space is quite impressive, given the Soul’s overall small size. High-mounted seats and a tall roofline offer even tall passengers sufficient head and legroom. Cargo room is significantly less than its Japanese competitors, but the Soul’s boxy shape can still haul reasonably large items.

The 2010 Kia Soul is available in four ridiculously named trim levels – Base, +, ! and Sport. The base model comes decently equipped with 15-inch steel wheels, rear drum brakes, air-conditioning, full power accessories, tilt steering, a 60/40-split rear seat and a four-speaker stereo with CD/MP3 player, satellite radio, USB and auxiliary audio jacks. The Soul + has a larger engine, 16-inch alloy wheels, rear disc brakes, cruise control, keyless entry, tinted rear windows, a height-adjustable driver seat, Bluetooth, and steering-wheel-mounted audio controls. The Soul ! adds 18-inch wheels and two-tone upholstery. The top level Soul Sport has an upgraded audio system, a sport-tuned suspension, red-black two-tone interior and special exterior trim. A sunroof is optional on the ! and the Sport. Standard safety equipment includes antilock brakes, stability control, front side airbags and side curtain airbags.

The quirky Soul is equally fun to drive, staying reasonably tight and planted in the corners. The ride is comfortable at “tooling around town” speeds, but can get a bit choppy on the highway. The based Soul offers a 1.6-liter four-cylinder engine that puts out 122 horsepower and 115 pound-feet of torque. The +, ! and Sport trim levels get a 2.0-liter four-cylinder with 142 hp and 137 lb-ft of torque. The base model is available only in a five-speed manual, but the upgraded trims offer a four-speed automatic. The 5-speed manual Soul Sport reportedly goes from zero to 60 mph in 8.8 seconds. Not too shabby for a lunch box on wheels.

(Photo courtesy of Kia Motors.)