Charlotte, NC – Mark Norton of Charlotte, North Carolina has joined Women’s Automotive Solutions as a licensed, independent consultant – a.k.a. a “car chick”.

Women’s Automotive Solutions is a unique car buying service dedicated to helping women through the entire car selection and buying process, enabling them to save hundreds to thousands of dollars on a new or pre-owned vehicle without the frustrations the come with traditional car shopping.

Mark decided that he wanted to become a part of Women’s Automotive Solutions after seeing the company’s logo-wrapped Mini Cooper in a local bookstore parking lot. “I was intrigued by the hot pink and green branding and impressed with the unique business concept. I know so many women who hate car shopping.” Mark was surprised to learn that 60% of Women’s Automotive clients are men.

Entrepreneur and automotive expert, Michelle Lundy, founded Women’s Automotive Solutions in 2004 after observing thousands of smart, successful women shy away from the car buying process. Together with her partner, LeeAnn Shattuck, Lundy has taken Women’s Automotive Solutions from a kitchen table idea to a national consulting firm with consultants in five states, coast to coast.

Mark is the fifth independent consultant to join the Women’s Automotive Solutions team. The company also has offices in South Carolina, Colorado, Washington and California and serves clients in all 50 states.

Visit http://www.WomensAutomotiveSolutions.com to learn more.

The government released the final and official rules for the Cash for Clunkers (CARS) program today, and they included some much-need clarifications!  The good news is that the $45,000 price tag limit for the new vehicle to be purchased (or leased) applies to the base MSRP, not including optional equipment, dealer accessories, destination charge, taxes, tag fees, or doc fees! 

To learn more about the program and to see if you are eligible to take advantage of it, contact Women’s Automotive Solutions or visit the official government website, www.CARS.gov. 

My business partner, Michelle Lundy, spent over 20 years running car dealerships before she started Women’s Automotive Solutions.  She watched hundreds of smart, successful women walk into her dealerships to buy cars.  These women were doctors, lawyers, bankers, and business owners.  They owned homes, managed their family finances, and negotiated business deals.  Yet, most of them felt like they needed to bring a man with them to buy a $30,000 car.  But why?

If you ask a random sampling of women how they feel about car shopping, most would rank it right up there with a root canal.  Many women say that the dealers “take advantage” of them or don’t treat them with respect.  Others are uncomfortable with the high-pressure negotiating process.

Research shows that women pay $500 - $1,000 more for cars then men.  In fact, women pay 46% more for goods and services in general than men.  (Similar statistics are true for Blacks and Hispanics.)  Think about it.  We pay more for hair cuts.  We pay more for clothes.  We pay more for dry cleaning.  And, we pay more for cars.  Why?  Because we allow it!  We DON’T ASK for a better deal. 

In her book, “Women Don’t Ask”, author and economist, Linda Babcock, reveals some interesting statistics:

• 2.5 times more women than men said they feel “a great deal of apprehension” about negotiating
• Men initiate negotiations about four times as often as women
• When asked to pick metaphors for the process of negotiating, men picked “winning a ballgame”, while women picked “going to the dentist”
• Women will pay as much as $1,353 to avoid negotiating the price of a car

So, why don’t women like to negotiate?  Are we just wired differently than men, or is negotiating an acquired skill?  According to experts, it’s a little of both.  Women are more relationship-based than men.  When we spend time with someone, even a car dealer, we think that a relationship has been established.  We feel guilty if we don’t give them our business.  Men are better able to separate the relationship from the negotiation.  A male customer and a salesman may get to know each other during the negotiations, but if the numbers don’t work out, the male customer walks away from the deal - guilt-free.  

Babcock believes that society is to blame for teaching women that it is not appropriate or “lady like” to be assertive.  We are supposed to put the needs of others before our own.  Young girls are encouraged to play “house” and other cooperative, compliant games while boys are encouraged to compete and to “win”.    When a man displays initiative, he is considered a “go-getter”.  A woman displaying the same behavior is considered “pushy” and “aggressive”. 

Does this mean that women are less capable negotiators than men?  Hardly.  Women simply take a different approach, one that is more “collaborative” than “competitive”.   Women are more likely than men to listen to the needs and concerns of all parties involved and look for a win-win scenario.  This approach allows women to develop long-term relationships without burning as many bridges as men, who tend to focus on short-term gains.  

Unfortunately, this collaborative approach does not always serve us well in the car buying process, which is short-term and adversarial by design.  What can we do to be better car negotiators?  Stay tuned for our next article, “5 Tips for Tough Negotiating”.

Of course, we must be careful not to make too many generalizations.  Not all women are intimidated by the negotiation process.  (We car chicks obviously don’t mind it!)  Nor do all men enjoy haggling.  After all, 60% of Women’s Automotive Solutions clients are men!

If you don’t like to negotiate, that’s ok!!!  You don’t have to.  You have “people” to do these unpleasant things for you.  Just call Women’s Automotive Solutions, and we’ll do all the haggling and get you the best deal.   We make car buying easy!

If you think the new “Cash for Clunkers” program is going to help you buy a new car, think again.  Our government’s latest, misguided attempt at saving the environment and boosting the economy isn’t all it’s cracked up to be.

What is the “Cash for Clunkers” Program?
 
Cash for Clunkers, officially known as the Car Allowance Rebate System (CARS), is a federal program passed by Congress and signed into law by President Obama will provide a voucher worth up to $4,500 to consumers trading in an old gas guzzler for new, more fuel efficient vehicle.  The program is effective beginning July 1, 2009 and ending on November 1, 2009 (or when the funding runs out, whichever comes first).

Sounds pretty good, huh?  Well… maybe not.  The government vouchers for $3,500 or $4,500 are in replacement of — not in addition to — the ordinary trade-in value of the vehicle.  If your trade is worth more than $4,500, forget it.  If your trade is worth less than the voucher, then the program might benefit you.  But, it’s only good for purchasing a new car, not a used one.  Purchasing a good, used car will likely save you more money overall than buying a new car with the voucher.

What’s the Catch?

Your trade must also be drivable, must have been made in 1984 or later, owned, insured and operated by you for one year, and must get 18 mpg or less city/highway combined.  The trade vehicle must be crushed, not resold.  (The idea is to get them off the road) If that’s not enough restrictions for you, there’s more!  You must purchase a new vehicle with a sticker price of $45,000 or less.  If you buy a new passenger car, it must get at least 4 mpg MORE than your trade vehicle.  If you buy a new SUV, minivan or small truck, it must get at least 2 mpg more than your trade.  (Larger trucks have different requirements and restrictions.)  Only one voucher is allowed per person.  Confused yet?  Visit the government’s website (www.cars.gov) or call a Women’s Automotive Solutions consultant for more information.

Who could benefit from this program?

Critics of this program (myself included) argue that this program won’t benefit most consumers. It doesn’t apply to used car purchases, and most people who drive “clunkers” do so because they can’t afford a brand new car in the first place.  However, there are a few folks who could take advantage of it:

1.  People who buy a new vehicle once in a blue moon, drive it until it almost dies, and then buy a new one again.
2.  Students or young professionals driving an old, college clunker who now have a good job and are ready to buy their first, new car.
3.  Parents who bought their teenager a piece of junk and now want a shiny new car for themselves.

The good news is that the voucher is in addition to (not in lieu of) any dealer incentives and rebates available on the new vehicle.   If you are thinking about taking advantage of this program, contact a Women’s Automotive Solutions consultant to see if you qualify and if the program is right for you.  Even if it’s not, Women’s Automotive Solutions will get you the best possible deal no matter what vehicle you buy – or what you trade in.

Kia is known for producing inexpensive cars with long warranties. That has been the basis of their success in the United States for 15 years. Producing exciting cars has not. Until now. Enter the 2010 Kia Soul, a fun, four-door boxy hatchback that is clearly designed to compete with the slightly larger Scion xB.

Taking a complete 180 from its traditional boring style, Kia makes the funky new Soul in wacky colors such as Java, Molten and Alien. Interiors are available in two-tone, houndstooth and even glow-in-the-dark upholstery. The interior space is quite impressive, given the Soul’s overall small size. High-mounted seats and a tall roofline offer even tall passengers sufficient head and legroom. Cargo room is significantly less than its Japanese competitors, but the Soul’s boxy shape can still haul reasonably large items.

The 2010 Kia Soul is available in four ridiculously named trim levels – Base, +, ! and Sport. The base model comes decently equipped with 15-inch steel wheels, rear drum brakes, air-conditioning, full power accessories, tilt steering, a 60/40-split rear seat and a four-speaker stereo with CD/MP3 player, satellite radio, USB and auxiliary audio jacks. The Soul + has a larger engine, 16-inch alloy wheels, rear disc brakes, cruise control, keyless entry, tinted rear windows, a height-adjustable driver seat, Bluetooth, and steering-wheel-mounted audio controls. The Soul ! adds 18-inch wheels and two-tone upholstery. The top level Soul Sport has an upgraded audio system, a sport-tuned suspension, red-black two-tone interior and special exterior trim. A sunroof is optional on the ! and the Sport. Standard safety equipment includes antilock brakes, stability control, front side airbags and side curtain airbags.

The quirky Soul is equally fun to drive, staying reasonably tight and planted in the corners. The ride is comfortable at “tooling around town” speeds, but can get a bit choppy on the highway. The based Soul offers a 1.6-liter four-cylinder engine that puts out 122 horsepower and 115 pound-feet of torque. The +, ! and Sport trim levels get a 2.0-liter four-cylinder with 142 hp and 137 lb-ft of torque. The base model is available only in a five-speed manual, but the upgraded trims offer a four-speed automatic. The 5-speed manual Soul Sport reportedly goes from zero to 60 mph in 8.8 seconds. Not too shabby for a lunch box on wheels.

(Photo courtesy of Kia Motors.)

A week or so ago, I listed the top 10 vehicles most likely to earn you a speeding ticket.  (Of course, it’s the driver that gets the ticket, not the car…)  So, it’s only fair that I  give you the 10 vehicles that are least likely to get you in trouble with the cops. 

Most of the vehicles on this list come as no surprise.  Some, like the Mazda 6, are quality cars that are willing and able to zoom-zoom.  The Oldsmobile Silhouette, on the other hand, may not even be capable of reaching the speed limit.  Some of these vehicles made the list because they tend to be driven by safety-conscious parents or responsible workers.  Others are simply so forgettable that even radar detectors don’t notice them.

1.  Jaguar XJ
2.  Chevrolet Suburban
3.  Chevy Tahoe
4.  Chevy Silverado 2500
5.  Buick Park Avenue
6.  Mazda 6
7.  Buick Ranier
8.  Oldsmobile Silhouette
9.  Buick Lucerne
10. GMC Sierra 1500

Back in March, The Car Chick filmed a guest spot on the national TV talk show, “Daily Balance With Kim Jacobs“.  The Car Chick is one of two guests on an episode dedicated to attaining “financial balance” in your life. What did Kim and I talk about?  Smart car buying strategies, of course!  Kim interviewed me about what women (and men) can do to save time and money when buying a car, and about how Women’s Automotive Solutions unique car buying service can help!

The show will air Monday, May 18th on the Word Network (Direct TV channel 373) at 7:30am ET. It will also air on WTVI in the Carolinas on Wednesday, May 20 at 7:30pm ET!

“Daily Balance with Kim Jacobs” is a sixty-minute, informative and inspirational talk show that features guests such as actors, athletes, news-makers, and real people with interesting stories to tell about how they balance their lives. Suggestions on work-life balance, health-related topics covering food, beauty, fitness and the environment are provided by knowledgeable guests. 

Kim Jacobs is a woman who understands the need for balance.  She’s a motivational speaker, entrepreneur, wife and mother of five!!!   Kim is an awesome host, so keep an eye on her.  She may be the next Oprah!   Learn more at www.DailyBalanceWithKim.tv.  

When I turned 30 and bought a little red convertible, my friends congratulated me on my new cop magnet.  After all, everyone knows that red cars are more likely to get pulled over, right?  One theory says that the bright color attracts the attention of the police.  Another says that an optical illusion makes red cars appear to be going faster than other colored cars.  That got me thinking – are certain cars more likely than others to be cited for speeding?  After all, it couldn’t possibly have anything to do with the way I drive…

According to data compiled by the Insurance Institute of Highway Safety, red cars do not get more speeding tickets than their less vivid counterparts.  Nor are they more likely to be stolen.  One would also assume that sports cars are more likely to be cited for speeding.  That’s what sports cars are for, after all.  Yet, the data tells a different story.  According to a study by ISO Quality Planning, a risk assessment company, the following ten vehicles are the biggest cop magnets on the road. (I wonder where my pink Mini would fall on this list?)

1.  Hummer H2 (and H3) – Perhaps the owners of these flashy behemoths drive like they own the road.  Maybe they are just easier for cops to spot.  Either way, Hummer drivers get more traffic tickets than drivers of any other vehicle.

2.  Scion tC – This entry level vehicle from Toyota’s Scion division is popular with young drivers, which easily explains why it’s on the top 10 ticketed list.  This little coupe delivers good performance at a very low price, which should at least make the speeding tickets more affordable.

3.  Scion xB – Popular with both young drivers and small businesses, the boxy xB certainly attracts a lot of attention.  The xB isn’t exactly fast, so it must be all of the catchy graphics that get these roving billboards pulled over.

4.  Mercedes CLK63 AMG – Luxury has its price, and if you can afford one of these babies, you can afford the speeding tickets that go with it.

5.  Toyota Solara – Although sportier than the 4-door Camry, the 2-door Solara is far from a high performance machine, but it is fun to drive.  Maybe the convertible models just look like they are going faster with the top down.

6.  Mercedes CLS AMG – Between its smokin’ hot looks and 507 hp V8 engine, this car has more than earned a spot on this list.  Of course, with that much horsepower, I’m surprised the cops can even catch it.

7.  Scion xA – With this model making the list, Scion completes the traffic ticket trifecta.  The xA was discontinued in 2006, but I’m sure it’s replacement, the xD, will uphold the tradition.

8.  Subaru Outback – Subarus are known for being reliable, “green” vehicles driven by environmentally conscious, outdoor-types.  I guess those otherwise responsible people are in a hurry to pick up their organic groceries. 

9.  Toyota Matrix – More expensive than its Scion cousins, but still affordable and attractive to younger drivers, this sporty hatchback is a blast to drive.  And Mr. Highway Patrol knows it.

10.  Audi A4 – Offered as a sedan, a wagon or a convertible, all three versions of the upscale Audi A4 are likely to get you noticed – by the neighbors and the police. 

Of course, it’s not the car that gets the speeding ticket – it’s the driver.  Statistics show that younger drivers are more likely to speed than older drivers, which explains the prevalence of Scions on the list.   Rich people, it seems, are also more likely to ignore the speed limit if the number of luxury cars listed is any indication.   Maybe that’s what they mean by “time is money”.  

Keeping a clean driving record is your responsibility, not your car’s.  If you watch your speed and obey the traffic laws, you can avoid costly citations no matter what vehicle you drive.   So, please drive safely!

(Women’s Automotive Solutions can help buy a car - cop magnet or not!  Check out our unique car buying service at www.WomensAutomotiveSolutions.com and see how you can get the best deal without all the hassle!)

Fort Mill, SC–Women’s Automotive Solutions, a national automotive consulting firm and car buying service, opened their new corporate headquarters in the vibrant, residential-commercial community of Baxter Village in Fort Mill, SC.

Owners and “car chicks”, Michelle Lundy and LeeAnn Shattuck, moved from Charlotte, NC to Fort Mill, SC for its charm and lower tax rates.  This tax savings helps Women’s Automotive Solutions offer low-cost automotive consulting services to their clients and licensees nationwide. 

Women’s Automotive Solutions is a totally unique car buying service.  It helps women find and buy the car they want while saving hundreds to thousands of dollars.  The company saves women valuable time and takes the hassle out of buying both new and used cars.  Interesting, half of their clients are men!

The company’s new address is 1701 First Baxter Xing., Suite 201, Fort Mill, SC 29708.  The telephone number, 704-248-8706, and website http://www.WomensAutomotiveSolutions remain the same.